Fashion Brands Breaking the Norm in The Fashion World
Fashion brand is a term for a retail or wholesale setup that sells ready to wear clothing or accessories. More and more fashion brands are turning their attention to being more exclusive, through gender and size inclusivity, sustainable fashion, and ethical clothing.
Size inclusive means that no matter if you are short, tall, big, small, athletic, curvy, flat, or plus size, you will not face discrimination when shopping based on your waist. It means that brands are trying to cover many different sizes and don’t cater to just one figure. Size inclusive is essential for each person to have a positive shopping experience and the opportunity to feel comfortable, sexy, and athletic in any clothes they choose.
Sustainable fashion is a relatively new movement and process in the fashion industry that fosters changes to fashion products and systems. It’s more than addressing fashion textiles or products and addresses the entire system of fashion.
Ethical fashion is a term to describe the ethical fashion design, production, retail, and purchasing. It covers ranges of issues from working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare.
Here are seven fashion brands breaking the norm in the fashion industry:
Luvmemore is a size-inclusive, made to order fashion company that believes in fashion as an extension to one’s identity. Luvmemore includes sizes 0 to 34, so you don’t have to compromise style for size. Along with size inclusivity, this fashion brand is committed to engaging in ethical and sustainable production practices.
Reformation fashion brand uses durable fabric, with sustainable and upcycled materials in a fair wage environment. Along with sustainable fashion, this brand offers size inclusivity to their on-trend pieces. The fashion brand signature is bold and unabashed style, and each item comes with a description of its environmental footprint.
The fashion brand Everlane is about transparency. They spend time finding the best factories in the world and ensure their factory’s integrity and maintain an ethical production process. They believe in being upfront with customers about the costs of products to make clothing and share the factory and production stories behind each piece of clothing created. Everlane’s style is minimal and modern aesthetic.
Tradlands is known for creating menswear-inspired clothing for women, with an emphasis on fit, details, and quality. They have high standards and guarantee their clothing has been ethically and sustainably made. Tradlands’ goal is to use 98% of their materials and recycle any leftovers to keep their waste minimal.
The fashion brand Patagonia is a defender of environmental ethics in the activewear fashion industry. Patagonia is one of the first brands to use recycled materials and switch to organic cotton. The brand has also expanded its commitment to labor ethics by working with Fair Trade Certified factories in India, Sri Lanka, and Los Angeles.
- Hackwith Design House
Hackwith Design House is a Minnesota based fashion brand that designs that are simple and clean for every season, swimwear and plus-size options are included. A variety of their products are made-to-order, which reduces their waste and ensures pieces are one-of-a-kind. The color palette they use is always soothing and in-style. This brand is best for a minimalist looking for clothes that last a lifetime.
thredUp is a sizable online thrift store that is trying to combat textile waste and carbon emissions through second-hand shopping. The store carries more than 35,00 name brand clothes and has an impressive rotation collection of preloved treasures and unique vintage pieces. The app offers easy browsing for buying.
As the fashion industry’s vision on fashion changes and looks at more inclusivity, sustainability, and ethical practices, we as shoppers should make a conscious effort to reduce our carbon footprints and look at using some of the fashion brands listed, that are breaking the norm in the fashion industry.